Chicken Licken has been making a significant impact at the Loerie Awards due to its innovative and memorable advertising campaigns. Collaborating with creative agencies like Joe Public United, the brand consistently produces ads that blend humor, cultural insights, and storytelling. These campaigns resonate with both the public and industry professionals, setting them apart in a competitive market.

The company’s ability to tap into social themes and present them in an engaging manner has earned them recognition and accolades. Their advertisements often go viral, amplifying their reach beyond traditional media. This success at the Loeries reflects Chicken Licken’s commitment to creativity and excellence in marketing, solidifying their reputation as a leader in the industry.

Joe Public United’s latest successful campaigns are the result of collaborative efforts between their talented creative team and their clients. For brands like Chicken Licken and Nedbank, they have produced memorable advertising that resonates with audiences.

Chicken Licken Campaigns: Joe Public created several impactful campaigns for Chicken Licken, such as “Soul Food,” “Big John,” and “Sbu 2.0.” These campaigns combined humor and storytelling to connect with consumers on a cultural level.

Nedbank Campaigns:

For Nedbank, Joe Public developed campaigns like “See Money Differently,” aiming to change perceptions about banking and finance through insightful storytelling.

The combination of strong leadership, creative talent, and client partnership has been instrumental in the success of Joe Public’s recent campaigns. Their work continues to earn recognition and awards within the advertising industry.

Visit Joe Public

• Brand: Chicken Licken®
• Client: Chantal Sombonos van Tonder

Agency: Joe Public

• Group Chief Creative Officer: Pepe Marais
• Chief Creative Officer: Xolisa Dyeshana
• Creative Director: Martin Schlumpf
• Art Director: David Mthembu
• Copywriter: Kyle Lazarus
• Creative Business Director: Amber Mackeurtan
• Account Manager: Asbo Ofori-Amanfo
• Social Media Managers: Karabo Mashele and Bontle Ndlovu
• Agency Producer: Wendy Botha

Media: Joe Public Maximise

Production Company: Romance Films

• Director: Greg Gray
• Executive Producer: Helena Woodfine
• Director of Photography: Adam Bentel
• Production Art Director: Will Boyes
• Wardrobe Stylist: Bridget Baker

Post-Production

• Editor & Company:
• VFX Creative Director and On-set Supervisor: Chocolate Tribe and Jean du Plessis
• Lead Compositor: Jean du Plessis
• Colourist: Nic Apostoli

Music

• Music Company: Marc Algranti Music
• Arrangers: Jon Sneider and Leo Sidran

Audio

• Final Mix: The Workroom, Stephen Webster